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Launches

Launches

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Loews Cineplex
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Madame Tussauds
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wagamama
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Sony Style Store
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SA Baxter
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Dîner en Blanc
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La Nuit En Rosé
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Artbag

We love nothing more than launching new entrants into the marketplace and transforming them into industry leaders.

First Impression

You only make a first impression once. There’s a finite opportunity for new companies to capture imagination, build and differentiate their brand, and start the domino effect that generates market buzz and consumer interest.

BR|PR Reputation

BR|PR has built its reputation on launches that break new ground. We go all-in, bringing the passion and creative depth vital to persuading and turning apathetic audiences into advocates and loyal consumers.

Right People

We get in front of the right tastemakers, key opinion leaders, influencers and consumer press to deliver “the big stuff” – the front page of major newspapers, morning show appearances, nightly TV news segments, critical lifestyle and business features, and influential online media.

Grab Attention

We know how to grab attention for start-ups, hospitality, food + beverage, entertainment and the arts, consumer and lifestyle products, special events, retail and destination attractions and transform them into dynamic, sought out brands.

Unique Events

From grand openings to experiential events, relevant partnerships and influencer soirees, we develop meaningful ways of creating an emotional connection between brands and consumers.

Here’s a sampling of our achievements…

Successfully generated over a billion media impressions when launching a new Times Square attraction. (Madame Tussaud’s New York)
Successfully generated over a billion media impressions when launching a new Times Square attraction. (Madame Tussaud’s New York)
Introduced the country’s first movie ticketing service with complete local media and prime national media saturation, propelling the service into the industry leader it is today. (Fandango)
Introduced the country’s first movie ticketing service with complete local media and prime national media saturation, propelling the service into the industry leader it is today. (Fandango)
Took a multi-level Madison Avenue retail store and redefined it as one of the first retailers to reimagine the shopping experience as Experiential, making it an invaluable marketing tool for new products. (SONY Style)
Took a multi-level Madison Avenue retail store and redefined it as one of the first retailers to reimagine the shopping experience as Experiential, making it an invaluable marketing tool for new products. (SONY Style)
Produced a sea change in consumer buying habits on behalf of a premium tequila company. (Patron)
Produced a sea change in consumer buying habits on behalf of a premium tequila company. (Patron)
Turned a pop-up culinary event into a global phenomenon now held in over 90 cities in 30 countries. (Diner en Blanc)
Turned a pop-up culinary event into a global phenomenon now held in over 90 cities in 30 countries. (Diner en Blanc)
We launched a fledging educational web portal and helped build it into the world’s most influential African American platform. (Dr. Henry Louis Gates, Jr.’s Africana.com)
We launched a fledging educational web portal and helped build it into the world’s most influential African American platform. (Dr. Henry Louis Gates, Jr.’s Africana.com)
Successfully generated over a billion media impressions when launching a new Times Square attraction. (Madame Tussaud’s New York)
Successfully generated over a billion media impressions when launching a new Times Square attraction. (Madame Tussaud’s New York)
Introduced the country’s first movie ticketing service with complete local media and prime national media saturation, propelling the service into the industry leader it is today. (Fandango)
Introduced the country’s first movie ticketing service with complete local media and prime national media saturation, propelling the service into the industry leader it is today. (Fandango)
Took a multi-level Madison Avenue retail store and redefined it as one of the first retailers to reimagine the shopping experience as Experiential, making it an invaluable marketing tool for new products. (SONY Style)
Took a multi-level Madison Avenue retail store and redefined it as one of the first retailers to reimagine the shopping experience as Experiential, making it an invaluable marketing tool for new products. (SONY Style)
Produced a sea change in consumer buying habits on behalf of a premium tequila company. (Patron)
Produced a sea change in consumer buying habits on behalf of a premium tequila company. (Patron)
Turned a pop-up culinary event into a global phenomenon now held in over 90 cities in 30 countries. (Diner en Blanc)
Turned a pop-up culinary event into a global phenomenon now held in over 90 cities in 30 countries. (Diner en Blanc)
We launched a fledging educational web portal and helped build it into the world’s most influential African American platform. (Dr. Henry Louis Gates, Jr.’s Africana.com)
We launched a fledging educational web portal and helped build it into the world’s most influential African American platform. (Dr. Henry Louis Gates, Jr.’s Africana.com)