Case Studies
Case Studies
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- All
- Entertainment Venues
- Food & Beverage
- Music & Talent
- Product & Tech Launches
- Retail
Madame Tussauds NY
Madame Tussauds Wax Museum has a remarkable 200-year history in the UK, renowned for the artistry of its life-like wax portraits chronicling the personages and …
Dmitri Hvorostovsky
Our first classical music client was the legendary Russion baritone Dmitri Hvorostovsky, who we began working with in 1994, after he joined Philips Records having won …
Dîner en Blanc
Diner en Blanc was the world’s first culinary pop-up event, initially held in Paris and Montreal. BR|PR was retained in 2011 to launch the first-ever New York City event with…
Loews Cineplex
For more than a dozen years, BRPR played a pivotal role in launches and in overall marketing, promotion, and PR platforms for Loews Cineplex Entertainment, the third largest…
Maxim Vengerov
Maxim Vengerov is widely considered one of the world’s greatest violinists, often compared to Jascha Heifitz and David Oistrakh. BR|PR represented the Grammy Award-winning …
wagamama
With 194 restaurants worldwide, the Asian Fusion UK-based restaurant group wagamama is a cult favorite among chefs and foodies. Relatively unknown in American, BR|PR was …
Dr. Henry Louis Gates, Jr.
BR|PR was retained by renowned Harvard scholar, author, literary critic, historian, and filmmaker Dr. Henry Louis Gates, Jr. to reposition his fledging black educational …
Igudesman & Joo
Violinist Aleksey Igudesman and pianist Hyung-Ki Joo are the inventive comic duo whose hilarious mix of music, pop culture and pure zaniness has won them fans of all ages and …
Dermalogica
Dermalogica was an influential, respected B2B skincare line with a global presence. The leading skincare brand in professional salons and spas worldwide, the products focused…
Artbag
A New York institution for 90 years, Artbag is the iconic New York retailer whose clients span First Lady Jackie Kennedy, red carpet celebrities, the fashion world, and generations of women …
Philippe Quint
Multi Grammy Award nominee violinist Philippe Quint is internationally recognized for championing new music, rediscovering neglected repertoire and …
Patron Tequila
Patron’s founders retained BR|PR to alter perceptions about tequila as a low-end spirit and create a high-end, newly defined ultra-premium brand that would …
Imax Corporation
Our mission was to broaden acceptance of IMAX, lauded for its large-format documentary films on science and aerospace, by the media, the movie industry, and the public …
NYC Gala Music
Leaping across artistic and musical boundaries, GALA NYC was an ambitious, boundary-breaking and affordable music performance series BR|PR launched in Brooklyn, NY …
SA Baxter
In a crowded marketplace, BR|PR was brought on to launch this B2B luxury architectural hardware company, an innovative brand that revived the ancient lost-wax process. The firm …
NBC Experience Store
Located in its Rockefeller Center headquarters, the two-story multi-million dollar NBC Experience was the network’s first entertainment/ high-tech retail store. Our job was…
Shock Coffee
Sales of Shock Coffee – the world’s first hyper-caffeinated gourmet coffee – were flat and BR|PR was retained to reinvigorate and redefine the brand. Our goal was to ensure …
Sony Style
Sony Corporation retained the agency to open its redesigned flagship multi-level retail store located in its New York headquarters. The store’s sales were weak as Sony was …
La Nuit En Rosé
Launch the world’s first festival dedicated exclusively to rosé wine featuring 60 wineries and wine organizations presenting more than 200 wines, as well as position the…
JP Jofre
Grammy-nominated composer and bandoneon player Juan Pablo Jofre Romarion, aka JP Jofre, has been highlighted repeatedly by the New York Times and praised by …