Maxim Vengerov is widely considered one of the world’s greatest violinists, often compared to Jascha Heifitz and David Oistrakh. BR|PR represented the Grammy Award-winning violinist Vengerov from his early days, launching him in North America and building his profile over many years.
We handled all national media, booked all the press for multiple US tours and high profile concerts at venues including Carnegie Hall, New York Philharmonic, Chicago Symphony, Hollywood Bowl and Tanglewood, and frequently traveled with Vengerov. Our press coverage was not confined to classical music press in the US and UK, where we consistently secured prominent features, cover stories and high profile reviews. In the mainstream press we secured a wide spectrum of coverage that included a full-page feature in People Magazine, features in top market newspapers such as The New York Times, Chicago Tribune and Los Angeles Times, interviews and performances on top-related national and regional television programs, and more. We worked closely with Atlantic Records and also helped produce his music videos.
Our work with Vengerov serves as an illustration of BR|PR’s efforts to expand the visibility of our artists in unique and meaningful ways. Knowing of Maxim’s love for children, we approached UNICEF and, after nearly one year of discussions, secured his appointment as UNICEF’s Envoy for Music – the first classical artist to work with the United Nations in its history. UNICEF issued a press release globally, citing Diane Blackman and BR|PR as Vengerov’s PR agency. We booked Vengerov on CNN to make the announcement in the US.
Co-founder and Managing Partner Diane Blackman was privileged to travel with Venergov on his first UN field trip to war-torn Bosnia and Herzegovina, where he visited UNICEF health and water projects and played for children in music schools in Sarajevo. These children had endured the horrors of war, and Vengerov’s music and empathy lifted their spirits as only the universality of music can.
As a result of this prestigious appointment, Vengerov has traveled extensively on behalf of UNICEF, met with world leaders and inspired children from war-torn Sarajevo to Asia and Africa, raising his visibility and prominence on a scale few artists can approximate. Vengerov is recognized around the world for his humanitarian work as well as his extraordinary artistry.
